Frankly, most job postings aren’t attractive.

The #1 biggest problem with job postings is that it’s all about the employer and what they require.  And it’s not about the candidates and what’s in it for them.  Candidates want to know, “What’s in it for me?”.  Thus, most companies miss out on some of the best candidates. About 86% of all postings are only talking about what’s required in their background and what the company needs them to do in the job.

 

5 Ways to Fix This:

  • Write a capturing headline. Describe who you are (big and stable group or nimble and fast growing), what you need (the title or position name) and where you need them/the city or location. This headline should only be 1 sentence.
  • Be specific. People are attracted to specifics, not generalities.  Write about when you were founded, awards won, number of locations, number of team members, average tenure, average time to get promoted or a raise, etc.  This makes your company and job seem real and candid.
  • Tell your story and their potential role in it.  Tell about why the position is open, where the company is going and how valuable this specific role is to the future of the company.
  • Show in detail how you love and care for your team members (don’t call them employees).  In addition to talking about exact 401k amount, PTO time, etc. talk about all the little things you do for your team.  E.g. birthday lunches, gifts to their favorite charity, turkeys on Thanksgiving, on-site daycare, award recognition, fun team outings, etc.
  • Put your name, email and phone number in the top right of the posting.  This will increase number of applies.

Good candidates are becoming harder to find, implement these 5 things and you will see a difference!

 

 

From the Desk of David Wolfe, Founder & CEO of NP Now

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